SOMA – Opium of the People

Ce qu’on devrait nous apprendre à l’école: https://en.m.wikipedia.org/wiki/Consumerism

Voilà, tout est dit dans cet article Wikipedia. la racine du problème: l’égoïsme élevé en vertue..

Voici quelques passages trouvés intéressants:

“a shift away from values of community, spirituality, and integrity, and toward competition, materialism and disconnection.”- Madeline Levine

“We don’t want to anger the gods” … “We don’t want to upset the global economy”

(Un ordre social et économique.. le dogme de la consommation et l’argent comme Dieu universel. Homo Deus de Yuval Noah Harari possède un chapitre intéressant sur le sujet)

(Planned obsolescence, advertising, mind control, overproduction, commodity self, product placement… we are endlessly ecouraged to seek and purchase new products and travels to make us experience authenticity, discover our true unique selves. The joke is on us… #fabricated identities)

“The activities and spending habits of this leisure class in terms of conspicuous and vicarious consumption and waste. Both are related to the display of status and not to functionality or usefulness.”
– The Theory of the Leisure Class (1899)By Thorstein Veblen

…a consumer culture based on therapeutic entertainments, home-ownership and debt…

…the new status of goods as status symbols, related to changes in fashion and to be desired for aesthetic appeal, as opposed to just their utility…

…the not-so-wealthy consumers can “purchase something new that will speak of their place in the tradition of affluence”. A consumer can have the instant gratification of purchasing an expensive item to improve social status…

…the success of the consumerist cultural ideology can be witnessed all around the world. People rush to the mall to buy products and end up spending money with their credit cards, thus locking themselves into the financial system of capitalist globalization…

“the way to break the vicious deadlock of a low standard of living is to spend freely, and even waste creatively” – Christine Frederick (1929)

“Basically, the economic system does not work when it comes to protecting environmental resources, and the political system does not work when it comes to correcting the economic system”.- James Gustave Speth

“The endless variation of clothing, travel, and entertainment provided opportunity for practically everyone to find a personal niche, no matter their race, age, gender or class.”- Gary Cross

“We must shift America from a needs, to a desires culture. People must be trained to desire, to want new things even before the old had been entirely consumed. We must shape a new mentality in America. Man’s desires must overshadow his needs.” – Paul Mazur, Lehman Brothers (1927)

There’s A Staggering Conspiracy Behind The Rise Of Consumer Culture (Business Insider)https://www.google.com/…/birth-of-consumer-culture-2013…

About growth imperative: https://en.m.wikipedia.org/wiki/Growth_imperative

Et un extrait d’un livre qui m’a énormément marqué dans la dernière année:

In a simpler time, advertising merely called attention to the product and extolled its advantages. Now it manufactures a product of its own: the consumer, perpetually unsatisfied, restless, anxious, and bored. Advertising serves not so much to advertise products as to promote consumption as a way of life. It “educates” the masses into an unappeasable appetite not only for goods but for new experiences and personal fulfillment. It upholds consumption as the answer to the age-old discontents of loneliness, sickness, weariness, lack of sexual satisfaction; at the same time it creates new forms of discontent peculiar to the modern age. It plays seductively on the malaise of industrial civilization. Is your job boring and meaningless? Does it leave you with feelings of futility and fatigue? Is your life empty? Consumption promises to fill the aching void; hence the attempt to surround commodities with an aura of romance; with allusions to exotic places and vivid experiences; and with images of female breasts from which all blessings flow.

– The Culture of Narcissism, American Life in An Age of Diminishing Expectations. By Christopher Lasch (1979)

Excellente BD sur l’égoïsme et le néolibéralisme: https://www.babelio.com/…/Cunningham-Lere-de…/654396

Et l’un des meilleurs documentaires: https://youtu.be/eJ3RzGoQC4sThe Century of the Self (Adam Curtis)

C’est pas mélant, on se croirait dans le film Idiocracy ces temps ci.

Bonne chance pour le futur les amis ❤

À ne pas prendre sur un ton moralisateur, Dieu sait que j’en ai acheté des cossins. Je ne suis pas meilleur que les autres, juste un gars curieux d’en savoir plus.

#SellYourSoul#thedecline

Maison de mes oncles, François et Olivier, à St-Jean-sur-Richelieu. Circa 2013

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